Zweigelt is best served with a very slight chill to help focus the acidity. This slight chill, and having the bottle sitting in a bucket of ice next to you, is the perfect image of summertime relaxation.
The brightness inherent in these wines are a perfect counter to the richness and fat of many grilled foods — it cuts richness like a sharp knife. Conversely, with a salad and a small cut of lean meat, it handles itself with respect and never overpowers the food. Is this the ultimate pairing wine? In this case, yes.
Zweigelt allows you to bring something new to the next neighborhood barbecue. People will ask what it is, especially after tasting it and realizing just how much they love it.