Vodka was first imported into the United States in commercial quantities around the turn of the 20th century. Its primary market was immigrants from Eastern Europe. After the repeal of National Prohibition in 1933, the Heublein Company bought the rights to the Smirnoff brand of Vodka from its White Russian émigré owners and relaunched Vodka into the U.S. market. Sales languished until an enterprising liquor salesperson in South Carolina started promoting it as "Smirnoff White Whisky — No taste. No smell." Sales began to increase and American Vodka, after marking time during World War II, was on its way to marketing success. The first popular Vodka-based cocktail was a combination of Vodka and ginger ale called the Moscow Mule. It was marketed with its unique copper mug, examples of which can still be found on the back shelves of liquor cabinets and flea markets of America.
Today Vodka is the dominant white spirit in the United States, helped along by its versatility as a mixer and some ingenious advertising campaigns from the various producers.