Color: Dark gold, though the bottle makes this appear to have reddish hints Aroma: Sweet cinnamon. Red Hot candies before the real burn sets in on the tongue Tasted Neat: Just like candy. Liquid Red Hots is the best way to describe this. Rather nice. Burn definitely there. Two or three sips and the tongue and throat begin to burn, but fades quickly, making the taste a pleasant experience. Heated warmth. Mouth Feel: Not too thick and syrupy, though sweet. Lower end of medium roll over the tongue Comparable Spirit: More cinnamon flavor than Early Times Fire Eater, but in the same ballpark. Perhaps closer to Hot Damn without the sticky syrup